My Clockwork Wonderland  
 

New Campaign: Stiaan Louw Collection for A-Store

Sunday, Nov 22, 2009

 

I was approached by menswear designer Stiaan Louw to shoot a campaign for his new collection for Cape Town's boutique retail outlet A-store (www.astoreisgood.com)

Stripped down basics is what makes up the collection, and I worked alongside fashion stylist Nicole Van Heerden (www.girlwiththesexyshoes.blogspot.com) to conceptualize a campaign that would emphasize the cut, fit and subtle detailing of the clothing, while also  visually appealing to the A-store customer.

The clothing was deconstructed by Stiaan and Nicole and modelled by Le Riche.

These images will be used for the collection's swing-tags and other forms of in-store promotion.

 

 

For further media coverage on this shoot, have a look at:

manofcloth.blogspot.com (also some great behind-the-scenes snaps)

styleguidecapetown.blogspot.com

we-are-awesome.com/blog

stiaanlouw.blogspot.com

 

 

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Brett Rubin
JHB, South Africa

Brett Rubin
I am a South African based professional photographer. I enjoy doing work for a wide range of commercial & editorial clients; and always try to take photographs that echo my sense of curiosity, amazement and occasional bemusement with our contemporary human existence.